Last week TUSTING were delighted to team up with the inimitable Donna Ida at her flagship Chelsea boutique to preview our new Spring/Summer 17 collection.
Originally from Australia, Donna opened her first boutique on Draycott Avenue in 2006 after she realised there was nowhere in London for women to go to get advice and a comfortable shopping experience when shopping for jeans. Since then she’s been propelled into the denim stratosphere, with three more stores in Belgravia, Guildford and Westfield London and a thriving online store.
With her roots thoroughly in style and quality, we knew Donna would be the perfect partner to preview our new collection with last week.
Customers enjoyed a day of styling by Donna herself, with advice on the TUSTING collection, both off-the-shelf and bespoke, from Gillian Tusting. Unsurprisingly the Donna tote was a hit, with both classic black and red on display as well as the new Spring/Summer colour-way of greys and pastel pink.
Our Erica backpack also went down a treat, with customers making a bee-line for the on-trend pastel blue version, the perfect pairing to this season’s cashmere from Bella Freud and Donna’s own collection.