December was incredibly busy here at TUSTING and we really felt we needed the Christmas holidays when they came along. It’s always a busy time but this year we added the excitement of running a pop-up shop in London’s Jermyn Street in the final two-week run up to Christmas. We joined forces with four other lovely young menswear brands to create a fabulous little shop which really captured the excitement of Christmas and which was incredibly well received by customers from all over London, and by some really influential press – coverage was amazing:

TUSTING Pop UP | Esquire Quote TUSTING Pop-Up | GQ Magazine

William was on TV…

William Tusting being interviewed in The Tusting Popup Shop Inside the TUSTING Pop-Up Shop

The whole thing really gave us a taste of having our own store in London (in addition to all our lovely retailers) so watch out London!


Our Partner Brands in the Shop:

Offering a selection of underwear, loungewear, ties, cufflinks, shirts, and knitwear, read more about the brands involved below:

Alice Made This
Alice Made This is a luxury accessories brand for men, made in Britain, celebrating materials, manufacturing processes and industrial craftsmanship. From high tolerance aerospace parts, Formula 1 high-friction components and hand-braided marine knots, they explore unexpected avenues – manufacturing, artisan and industrial – to develop luxury products that have personality, elegance – and a story to tell.

Fourth & Main
Fourth & Main is a London based menswear brand providing everyday style solutions for men. Their aim is to create wardrobe staples for years to come. All their items are made in their London factory and this close relationship allows them to deliver ‘Made in England’ high quality pieces at an accessible price. The majority of their cloth is sourced from the UK.

Hamilton and Hare
Hamilton and Hare is a premium British men’s underwear and loungewear brand. Inspired by the original boxing short, worn in the ring to make prize fighters look and feel their best, their underwear is designed to do just that. Designed in London and made using small-scale producers in England and Europe, quality and fit are top priority. They believe in the importance of underwear and have set out to give it the attention it deserves.

Marwood London is a luxury neckwear brand that celebrates the traditions and techniques developed by the most skilled, historic factories and fabric mills across the UK but challenged the traditions by using unusual fabrics such as lace for ties. Since its launch, Marwood has grown its range to include ties, bow ties, pocket squares, scarves, neckerchiefs, socks, braces, gloves and eye masks.

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